One more tip that can be gleaned from the heat map is that shoppers only see those first one or two sentences in the book description before expanding, so make sure those sentences are strong and stand out. This led Michael to suggest putting calls to action in that area, like in the Editorial Reviews section, that’s not in the book copy section. If shoppers scroll down, the heat map also showed they payed attention to the top, middle and bottom of the reviews section. According to Michael, this feature is supposed to be automated, however he suggests emailing Amazon to ask them to list those books.
#CLICK MAP TO GUESS SERIES#
However, if you have written a series or even if you have related books, you can ask Amazon to list them as Books in This Series, which shows up above the fold, meaning shoppers will see those books before scrolling to where the Also Bought books would be. Over 47,000+ authors, NYT bestsellers, and publishing companies use Publisher Rocket to gain key insight to the market. This works to the advantage for authors using these ads placed on another page, but works against them when competitor’s book ads are placed on your page. Other important pieces at the top of the page where shoppers looked were the summary of reviews and the price.Īnother important area shoppers fixated on was the Also Bought section, and depending on what is listed in that area, if the books are not yours, this area might lure shoppers away from your book and onto a competitor's page.īe aware that a competitor could siphon your book sales through the AMS ads. The second biggest fixation point was the title, which Michael has listed best practices for developing in his book, Make A Killing On Kindle Without Blogging, Facebook Or Twitter. The cover was the most important element, and Michael recommends authors get the best work out of their graphic designers. The most viewed parts of the page shoppers were, unsurprisingly, at the very top of the page.
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